Seeing the mass appeal of the commercials, Old Spice created more commercials starring Isaiah Mustafa and the body wash. The brand also said the "Old Spice Guys" will be spotted on social media in Miami during the week leading up to the Super Bowl, and said there will be "a surprise Old Spice Guy appearance during the big game broadcast."

Why? Data is a real-time snapshot *Data is delayed at least 15 minutes. Watch the commercial, share it with friends, then discover more great Old Spice TV commercials on iSpot.tv I had meetings of course, but nothing ever panned out. Get this delivered to your inbox, and more info about our products and services. Plus the idea that “Men Have Skin Too” was so great. Derrick Henry is a rising star in the NFL, which has led to him landing a partnership with Old Spice. Old Spice is bringing back "Smell Like a Man, Man" in a new campaign to mark the tenth anniversary of the original commercial. There are a lot of things and a lot of people that have a Black face these days, but not a Black voice.

You’ve been working in the industry for more than two decades and you just landed a global campaign.

We’re hiring! I think that’s why I appreciate “Black-ish” and “Grown-ish” and a lot of the other great Black television shows right now — they’re not just showing a Black face, but representing the Black voice. I grew up on films like “Airplane” and “The Naked Gun” and I like that type of quirkiness in comedy. Look at yourself and see the differences between you and everyone else, and believe in what you have to offer. that became the first endless ad ever made. And now it’s all panning out. © 2020 CNBC LLC. If you’re kind and unique, people will remember you. Lists of fascinating print ads, notable advertising campaigns, and tons of TV commercials we'll never forget. Old Spice commercials are some of the most hallucinatory trips on television, and they're also genuinely funny. I was so honored that Old Spice saw something different in me. The commercial became an instant hit and appealed both to women and men. For Cole, partnering with Old Spice has been a dream come true, and validation after years spent hustling to find roles he could be proud of and stand behind. Old Spice, we salute you, and in turn have compiled the 42 greatest ads for helping us smell better. Mustafa's son is played by actor Keith Powers in the new spots. Follow @CNBCtech on Twitter for the latest tech and advertising industry news. Sign up for free newsletters and get more CNBC delivered to your inbox. The campaign played off the fact that women influence the vast majority of consumer spending in the U.S. How is iSpot helping partners disrupt their industries? To promote the new Old Spice Durascent technology that can make you smell great forever, Wieden+Kennedy São Paulo created an ad inside an ad inside an ad inside an ad . Isaiah Mustafa, the “Old Spice Guy,” is back in a new campaign for the Procter & Gamble brand. Great pay, benefits, and culture. “Old Spice came to a guy with no abs and said, ‘Let’s make a deal with him,'” Cole chuckles. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. . Measure, optimize, and plan your TV against business outcomes. Well, now, WE do. As an iconic American brand, Old Spice continues to evolve and listen to what guys want. It's almost apparent that wearing Old Spice should be an additional guideline to the commandments of man law. The full product line will be available across all retailers on Feb. 4. Read Next: Nicola Pearcey Stepping Down as Lionsgate UK President, How to Watch Beyoncé’s ‘Black Is King’ Online: Stream the Visual Album on Disney Plus, How to Watch ‘Hamilton’ Online: Stream the Hit Musical on Disney Plus Now, Aerosmith on Vegas Residency: ‘It’s The One Thing We Can Say We Did Right in This Life’, winning over the music business right now, Harrison Ford Remembers His ‘Indiana Jones’ Dad Sean Connery, Eddie Hassell, Actor in ‘The Kids Are All Right’ and ‘Surface,’ Dies at 30 After Being Shot, ‘Jeopardy’ GOATs Return in New ABC Primetime Game Show ‘The Chase’, Trump Invites Rapper Lil Pump to Final Rally, Calls Him ‘Little Pimp’, Harrison Ford, Mark Hamill Team With the Lincoln Project for Anti-Trump Videos, Eminem Licenses 'Lose Yourself' for Biden-Harris Campaign Ad, COVID-19 Brutalizes AMC Theatres Quarterly Earnings, Losses Top $900 Million, Sophia Loren on Her Triumphant Return to Movies With Netflix’s ‘The Life Ahead’, Eddie Vedder on 'The Howard Stern Show': 6 Things We Learned, ‘Let Him Go’ Review: Diane Lane and Kevin Costner Head Up a Floridly Gripping Thriller, Johnny Depp Loses Libel Case Over Amber Heard Allegations, Shirley MacLaine's Secret to Her Longevity: 'I'm Not a Diva', Evan Spiliotopoulos Pens Exit from Celeb-Pedigreed Studio City Compound, Ryan Bingham Pays Tribute to Billy Joe Shaver, Jerry Jeff Walker With Shaver’s ‘Live Forever’, A Designer Reimagined the Rolls-Royce Cullinan as a Monster Truck for the Arctic, Biden Ads Flood the NFL Zone as Campaign Outspends Trump Across Sports, Women Have Been Able to Vote for 100 Years, and Lodge is Celebrating with a Rosie the Riveter Skillet.

If you buy something through our links, PMC may earn an affiliate commission. If Old Spice were to have a commercial in the 2014 Super Bowl, this would surely be it! I actually have friends who once told me that I’d be a great “Old Spice Guy” and we would laugh about it, but never in a million years did I think that it could actually be a thing. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. I remember watching “Soul Train” and they used to show Black people in Afro Sheen commercials and I would think that was so great, to see Black people represented in advertising, even if it was just on a show like “Soul Train.” This is definitely something I’ve dreamed about from a young age, to be an ambassador not only for a brand, but for my community. In this new ad for Old Spice we see mothers watching their boys turning into men because “Old Spice sprayed a man” of them . Old Spice's "Smell Like Your Own Man, Man" campaign. 2019 is shaping up to be Deon Cole’s year, and to hear the actor and comedian tell it, “the stars have lined up and everything is coming together.” Fresh off the Season 2 premiere of Freeform’s “Grown-ish,” with Cole reprising his “Black-ish” role of Professor Charlie Telphy, the actor takes on a slightly different role this month, as the brand new global ambassador for Old Spice. And that’s what’s going on. There’s been a lot of talk about increasing diversity in television, but what about diversity in commercials and campaigns? What do you hope people take away from this new campaign? You’ve been vocal about telling more authentic stories, both in front of the camera and in real life.

Nike, Starbucks, LVMH finding success in China amid the trade war. Please be aware that our site is best experienced with Ad Blockers turned off. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. I mean who watches commercials for fun? The campaign will span digital, social, influencer and TV ads. See what you can bring to your industry or to the world. The campaign has a funny vibe too, which I really liked. Old Spice’s nature-inspired “Fresher Collection” introduces five new antiperspirant, deodorant, body wash and shampoo scents and is available online at Walmart.com. It was nominated for an Emmy and won a Grand Prix for film at the biggest ad awards festival, Cannes Lions. Because we're nerds. The ad's creators told Ad Age in 2014 they sought to speak to women "without alienating guys and longtime Old Spice users." The more real I am and the more honest I am, the more people are going to resonate with the things I get behind. People connect with real people. Well, now, WE do. See the positions. Be in the know of how your TV Ad is performing. It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand. With Old Spice, I plan to be me, I plan to be honest, I plan to be real. It’s simple: you’ve got to believe in yourself. Shop for old spice commercial online at Target. In the past 30 days, Old Spice has had 3,494 airings and earned an airing rank of #295 with a spend ranking of #256 as compared to all other advertisers. The film, titled “O Filme Infinito” (endless commercial), will also air … And it. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. Old Spice had to keep up with the punch. As for why he thinks he’s the perfect spokesperson, Cole says it’s all about finding humor in life and always keeping it real. Everybody is lying and not being real. They want to see real stories come across their screens. Analytics and insight reports about the TV advertising world, Health & Beauty: Deodorants & Antiperspirants, Old Spice Body Wash TV Spot, 'Running on Empty' Featuring Deon Cole, Old Spice TV Spot, 'Truce' Featuring Terry Crews, Isaiah Mustafa, Old Spice TV Spot, 'Closet' Featuring Deon Cole, Old Spice TV Spot, 'Taking Stock' Featuring Deon Cole, Old Spice Ultra Smooth Face and Body Wash TV Spot, 'The SpongeBob Movie: Sponge on the Run', Old Spice Timber TV Spot, 'And So It Begins' Featuring Terry Crews, Old Spice TV Spot, 'Windsurfing' Featuring Isaiah Mustafa, Terry Crews, Old Spice Wild Collection TV Spot, 'Beach Budz', Old Spice Invisible Spray TV Spot, 'Coach Talk' Featuring Von Miller, Old Spice TV Spot, 'Absent' Featuring Wes Welker, Old Spice Sweat Defense TV Spot, 'Be Harder' Featuring Von Miller, Old Spice TV Spot, 'One on One' Featuring Deon Cole, Thomas Q Jones, Old Spice TV Spot, 'Office Visit' Featuring Isaiah Mustafa, Keith Powers, Old Spice Ultra Smooth TV Spot, 'NBC: Old Spice x William Jackson Harper' Featuring William Jackson Harper, Isaiah Mustafa. What made you want to partner with Old Spice?

Hard work pays off. All Rights Reserved.

In doing so, he is also featured in a new commercial called Unstoppable: In the commercial, Henry is in virtual form and can be seen running through and then dragging defenders out of the stadium and through different areas while holding a stick of “Triple Protection Old Spice Sweat Defense.”.

But a spokesman declined to elaborate on the nature of that appearance or say whether it would be in a standalone commercial spot during the Super Bowl. The new campaign kicks off Wednesday to promote new "Ultra Smooth" grooming products from the brand. Everybody in commercials usually walks around like they’re so perfect, but we’re showing a more human side to this. Competition for Old Spice includes Degree Deodorants, Axe, Dove Men+Care, Dove, Secret and the other brands in the Health & Beauty: Deodorants & Antiperspirants industry. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. Apparently, because Mustafa says anything is possible when your man smells like Old Spice and not a lady. We want to hear from you. Derrick Henry is a rising star in the NFL, which has led to him landing a partnership with Old Spice. And that’s contributing to what’s going on in America right now.

. The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot.



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